Email marketing pivots upon: create an email list, keep expanding it, and use it to bring customers back to your web site, where you convince them that your product, your service, and your value are outstanding. Your web site is where you will make the sale; the email is what will bring customers there.
Email marketing must be done correctly for it to work well, and there are some basic rules to follow.
If done incorrectly, or if you ignore the basic rules of email marketing (at your own risk!), then you can actually drive others away from your list, and the “unsubscribe” button will be clicked on all too often.
To avoid this, follow these basic rules, and you’ll see your lists expand, and have happier clients for your home business.
1. Never ever SPAM
2. Collect addresses in a responsible manner
3. Provide contact information
4. Provide a link to your website
5. Use good grammar
6. Be honest in your communications. Don’t trick people into opening your email
7. Be polite, and offer your customers a real benefit for reading your emails.
