Email marketing is a process of promoting a product or service or an idea by sending direct emails to a target audience. It is not SPAM.
• Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.
• Sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
• Adding advertisements to e-mails sent by other companies to their customers, and
• Sending e-mails over the Internet, as e-mail did and does exist outside the Internet.

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