Email Marketing Success Is About Relevance

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RSS stands for “Really Simple Syndication”.

It is a way to easily distribute a list of headlines, update notices, and sometimes content to a wide number of people. It is used by computer programs that organize those headlines and notices for easy reading.

What problem does RSS solve?

Most people are interested in many websites whose content changes on an unpredictable schedule. Examples of such websites are news sites, community and religious organization information pages, product information pages, medical websites, and weblogs. Repeatedly checking each website to see if there is any new content can be very tedious.

Email notification of changes was an early solution to this problem. Unfortunately, when you receive email notifications from multiple websites they are usually disorganized and can get overwhelming, and are often mistaken for spam.

RSS is a better way to be notified of new and changed content. Notifications of changes to multiple websites are handled easily, and the results are presented to you well organized and distinct from email.
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Make sure you receive your EmailMarketer email!

Increasingly, Internet Service Providers (ISP) are using filtering systems to try and keep spam out of customers’ inboxes.

Sometimes, they accidentally filter the email that you want to receive.

In many cases you are not notified (and neither are we), that EmailMarketer email didn’t get through.

To make sure that your emails are not filtered into your “junk” or “bulk” folder, please add EmailMarketer to your list of trusted senders.

We have set up individual instructions for these Email Providers: (more…)