Businesses send out regular newsletters about updates and new products and services to existing & potential customers. This task requires complete attention and management although it is extremely time consuming to manage it manually.

Therefore companies use customized newsletter software tools to manage such tasks efficiently and effectively. Newsletters play an important role for the development of your business provided they contain information that is pertinent and useful to the recipient. The structure and content of newsletters is very important to convince your readers to take action. Here are some tips and tricks that can help to create a useful newsletter for your business. (more…)

Despite the importance of testing in making decisions and proving campaign ROI, more than one-third of email marketers (37%) aren’t testing at all, according to an eROI study.  [ read full article ]

How & what should you be checking in your campaigns?

• Check any hyperlinks included in your campaign direct to the right page.
• Set-up a test contact list just with your email address & send the campaign to this first before sending to your subscribers. By doing this you can check any custom fields, unsubscribe links etc are working correctly.
• Use the Inbox Preview feature in EmailMarketer to see how your campaign will look in the major email programs. All email programs have slight differences in how they will display your campaign.
• Improve deliverability by using the EmailMarketer built-in spam checker.
• Try sending different versions of your email campaign to see which one works best using Split Testing. This is a particularly valuable tool for sales promotions.

Here’s a dilemma: The guy (”Hacker Croll”) who claims to have accessed hundreds of confidential corporate and personal documents of Twitter and Twitter employees, is releasing those documents publicly and sent them to us earlier today. The zip file contained 310 documents, ranging from executive meeting notes, partner agreements and financial projections to the meal preferences, calendars and phone logs of various Twitter employees.

We’ve spent most of the evening reading these documents. The vast majority of them are somewhat embarrassing to various individuals, but not otherwise interesting. An example – there are a number of documents showing the names of people who interviewed at Twitter for various senior level positions so publishing their names would obviously be distressing for them. Most of these people remain in their current jobs. Some documents show floorplans and security passcodes to get into the Twitter offices. We’re not going to post any of those documents.

But we are going to release some of the documents showing financial projections, product plans and notes from executive strategy meetings. We’re also going to post the original pitch document for the Twitter TV show that hit the news in May, mostly because it’s awesome.

There is clearly an ethical line here that we don’t want to cross, and the vast majority of these documents aren’t going to be published, at least by us. But a few of the documents have so much news value that we think it’s appropriate to publish them.

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Or if you need any email marketing advice contact us here

Article resource: techcrunch

Spam uses 33 Terawatt hours of power every year, according to new figures by McAfee.

Yes, spam’s annoying, sometimes dangerous to your computer’s health, but who’s really considered its environmental impact? Internet security company McAfee has, and has concluded that spam mails use 33 Terawatt hours of power every year.

Each spam mail generates 0.3 grams of carbon, from the energy needed to create and delete it, and with an estimated 62 trillion spam mails in 2008, that mounts up quickly.
Although the company says that spam filters manage to eliminate 75% of spam, eliminating the sources of spam would have a much greater effect – when McColo was shut down last year, for instance, spam levels dropped drastically for a while.

In the report, McAfee said:

“The most obvious benefit of the shutdown for practically anyone with an email address was an immediate reduction in unsolicited junk messages.”

“At the same time, the planet experienced a less obvious environmental benefit. For every spam email not sent, an associated reduction in electricity use, and therefore carbon emissions, took place.”

That reduction in carbon emissions was about the same as taking 2.1 million cars off the road. The energy consumed in sending and deleting spam could power 2.4 million homes.

That is why email marketing is the green machine no paper wastage and not spam!

Contact us today to go green emailmarketer

Article source: http://news.digitaltrends.com/news-article/19735/the-carbon-footprint-of-spam

A new survey finds that a whopping 12 percent of email users have replied to spam or clicked a link in a spam message.

A new survey (PDF) conducted by the Messaging Anti-Abuse Working Group (MAAWG) surveyed some 800 Internet users (400 online and 400 by phone) about how they protect themselves from spam, bots, and malware. Surprisingly, the survey found that some 12 percent of respondents admit to having replied to a spam message or clicked a link in a spam message because they were interested in a product or service the message promoted—a figure that flies in the face of conventional wisdom that the number of people two respond to spam is just a fraction of a percent of all Internet users.

The survey was the first to be conducted by MAAWG, and focused on Internet and email usage, as well as ways consumers try to protect themselves from spam, bots, and malware. Overall, the survey finds that users are generally aware of email threats, but don’t take many steps to protect themselves from spam, email fraud, and other online threats. About two thirds of respondents considered themselves “somewhat” or “very” knowledgeable about Internet security, but also found that 21 percent of respondents take no action to keep abusive messages out of their mail. And in a perhaps troubling note, some 63 percent of respondents indicated they would be willing to have their network operator or anti-virus vendor remotely access their computer to remove bots or malware.

“Spamming has morphed from an isolated hacker playing with some code into a well-developed underground economy that feeds off reputable users’ machines to avoid detection,” said MAAWG Chair Michael O’Reirdan, in a statement. “Consumers shouldn’t be afraid to use email, but they need to be computer smart and learn how to avoid these problems.”

The survey also found that about 20 percent of respondents admitted to having replied to a spam message or clicked a spammed link by mistake.

Article source http://news.digitaltrends.com/news-article/20411/survey-12-pct-of-email-users-have-responded-to-spam

I thought perhaps it was about time we introduced ourselves to you.

EmailMarketer is a product of Online Visions Web and Multimedia Company and we are situated in Manly, Brisbane, Queeensland.

EmailMarketer has been built up to be professional in its approach to customer service, user friendly and very shortly we will have video

tutorials which are a step by step process on helping you master your email marketing experience.

We truly believe in this wonderous marketing tool!

Join the rest of our satisfied customers and start creating your own professional e-newsletters, automated email campaigns, e-books, e-courses,

promotions, welcome, thank you and reminder emails.

The environment will love you for your new GREEN marketing strategy.

Most of all welcome to the luxurious world of your own personal automated 24 hour 7 day a week personal assistant.

Sleep while you earn .. its just too good isnt it?

For more information please sign up for our free trial and start experiencing the GREEN wonder of EmailMarketer.

You can also follow us on twitter and say hi to us sometime.