Email marketing strategies have many different types, you have probably seen them in your spam folder, junk folder or in your regular email account. Mass marketing to the public concerning products, services, discounts and sales.

Most of the time for your favorite sites, there’s a good bet that you signed up for an email marketing campaign. This might have been in the form of an opt in newsletter that gave bits of information about the website, products, new services, or even just an update. Whatever type of information your newsletter contained, it was actually email marketing. (more…)

Remember the last great offer you didn’t see? The savvy email marketer knows that you catch more conversions with honey than you do with vinegar, so make sure your email design is sweet!

If you’re starting a new email marketing program, or looking for an edge to take your email campaigns to the next level, consider these ideas for designing emails that get your compelling offer noticed. These tips and tricks will start you off right, and even help experienced email marketers amp-up existing campaigns, turning precise communication into profits and visibility. (more…)

There are differing opinions on whether to use images in your email campaigns. Many people think that minimizing images or not using them at all is the best way to go. However from a marketing point of view an image says a thousand words and can relay the 5 senses in a glance.

Let’s have a look at the main reasons that people shy away from using images in their email campaigns and see if they really are an issue: (more…)

There are a number of different ways in which you can get people to join your contact list; however, participating in free giveaway events is perhaps the easiest and most cost-effective of all. The only problem you will encounter is actually figuring out how to participate in such events. So how can you do it? (more…)

1. Newsletters

The top use of email marketing by leaps and bounds is newsletters. The frequency varied greatly from some organizations opting for a monthly newsletter and others using weekly, bi-weekly, bi-monthly, or  (for content rich organizations) daily. It remains very clear that sending out an email newsletter to your customers is a very effective communication tool. Many businesses use their email newsletter as an important brand building exercise. The more the business can keep its name (or logo) in front of customers, the more that company will be the top choice when the customer needs to make a purchase. Furthermore, by providing good quality content in these newsletters, companies can establish themselves as a leading authority on the topic. (more…)

Firstly what is email marketing?

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

Firstly to build your contact list/s.

EmailMarketer provides you with a form that you place on your website for people to double-opt into. This can either be for a regular newsletter, e-course, ebook, or perhaps a free trial. These contact lists help you to build your business loyal contacts, who want to hear more about your products or services. (more…)

Responding to individual customer requests is an instrument of email marketing, and a crucial one, too.

If somebody sends you an email it means they have examined and explored your business and have an interest in your products or services. If you do not reply promptly, you will not only miss the opportunity but you will probably lose a customer for life. Even worse, not recommending you to others. (more…)

We strongly advise that you Test Send all your campaigns before sending out live, and this should include clicking on the links to check that they take you to the correct webpage.

Why Test? (more…)

Part of getting a high clickthrough rate involves strategic placement of your links within your email campaign. There is no magic formula for link placement, unfortunately. It’s all about experimenting, what works for a retail online store email, might be completely useless for a newsletter on blogging.

If you start the newsletter off with a link, most people won’t click on it because they don’t yet know what you’re talking about, so try to place your links below the first paragraph, at least.To make your link placements effective, you’ll need to keep track of the data. Tracking how many click throughs you get one week as opposed to the next should give you a pretty good idea of which positions work best for your subscribers. (more…)

If you want to have all the clients and customers you can handle, then embrace the business model of building an email contact list of people who are interested in what it is that you offer. But it’s not enough to just add people to our list. You have to build a relationship with them so they get to know, like and trust you enough to make them want to invest some of their hard-earned money with you. (more…)