The rush to tap into social networks to find new customers has people talking, hearts pounding and heads spinning. For businesses that want to reach younger consumers, finding the right online marketing mix can seem even more urgent and daunting.

A few misconceptions are floating around suggesting that email marketing is being replaced by social media or becoming less effective. Let me tell you in the strongest terms: This is not the case. Business owners often ask us, “Is e-mail marketing still relevant?” The answer is, “Yes, now more than ever.” Here are three reasons why e-mail marketing remains the most powerful tool in your relationship-building toolbox. (more…)

When you bring your business online, you need to make sure that you adapt your business model to the very different demands of online businesses. Marketing and generally making your business “visible” in the online world is vastly different than getting it visible in the offline one. Perhaps one of the most useful online marketing tools available for you is email marketing. (more…)

Email marketing is a powerful tool that will help you maximize and achieve greater profit in whatever online business you are engaged to. To start marketing your business through email, be sure that you have these five basic tools: (more…)

Research shows that email marketing and newsletter programs work! The reasons are simple:

1) You need to be there when your prospect is ready to buy. A newsletter or email marketing program keeps your brand in front of your prospects on an on-going basis. When the time comes to buy, your company will be in the right place at the right time — and will make the sale. (more…)

If you are looking a for a lower cost higher return marketing tool, then you have found EmailMarketer!

EmailMarketer provides a cost effective way to run all your email campaigns that you should just about have up and running from September right through to Christmas. This is the time of the year to be out there promoting all your up and coming products or services. (more…)