Does anything we do today get 100% of our attention? Not likely. Let’s take me, for example: I am a mother of three, a four-year-old daughter and two year-old twin boys. My husband and I own a bar, we have a home and I have a full-time email strategy gig. Not to mention dance classes for my daughter, preschool, travel for work…  you catch my drift. (more…)

It’s a well-known fact that you need to follow-up with a prospect at least seven times before they decide to buy.

Most people will not buy right away. You need to keep in touch, and slowly sell them the benefits of your offer, while removing any doubts and building a stronger relationship. (more…)

In order to utilize the prospects you get from websites, blog sites, or capture pages E-mail marketing is essential. When you use e-mail marketing to send out newsletters and e-mails, It helps to build confidence in your prospects so that they will be interested in the products you offer. (more…)

We’ve all been indoctrinated to believe that “more is better.” But does this really apply to email marketing? If we have a bigger mailing list, does that mean we’ll make more sales as compared with a smaller list? Not necessarily. There are a several things we need to consider when it comes to our email marketing campaigns to evaluate how effective they may be. (more…)

Email marketing is the still the number one way that most companies use to communicate with their prospects and customers. While social media tools are quickly making inroads and providing alternative ways of communication, email is still the easiest and most understood mediums of communication. It may be a long time before this well-known medium takes a backseat to any other tool. Even with social media, millions of people understand, use, and will continue to rely on email. (more…)

The ability to write successful e-mail marketing messages is an art that must be honed and refined. The following do’s and don’ts will help you get started in the right direction. (more…)

Consumers worldwide are using online communication tools and responding to permission-based email (PBE) in varying ways based on their country of origin, according to a recent study by Epsilon.
The study found North American (87%) and European (74%) respondent are more likely than their peers in Asia Pacific (APAC) (58%) to use email as their main online communications tool. (more…)

For several years I have counseled my clients to make every effort to keep most of the links on their websites blue and underlined.

The reasoning for this is simple… Blue, underlined links are what most people (particularly those new to the web) are accustomed to seeing. Everyone with even a few minutes of online experience automatically knows that if text is blue and underlined, it’s a link. (Or at least it SHOULD be a link.) (more…)

For the fourth quarter in a row email open rates were up across a number of industries, according to a new report by direct marketing firm Epsilon.
Open rates increased 18.2 percent from the second quarter of 2008 with click rates (5.9%) remaining stable. (more…)