Most internet marketing professionals agree that the opt-in list is one of the most important aspects of email marketing. Once people sign up, they are far less likely to report you for spam as they have willingly provided their contact information and given you the consent to contact them. This is your opportunity to showcase yourself as an expert, prove how being on your list benefits the subscriber, and build trust that results in a steady stream of revenue. Over time, you may come to view this list as the most valuable asset to your business. However, there are some rules to opt-in list building, and one of them calls for you to reveal your email frequency upfront. (more…)