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	<title>Email Marketing Blog - Essential Tips, Tricks &#38; Techniques for Email Marketers</title>
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		<title>But surely my emails are relevant? (Erm&#8230;no)</title>
		<link>http://www.emailmarketer.com.au/blog/2010/05/but-surely-my-emails-are-relevant-erm-no/</link>
		<comments>http://www.emailmarketer.com.au/blog/2010/05/but-surely-my-emails-are-relevant-erm-no/#comments</comments>
		<pubDate>Fri, 14 May 2010 00:20:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.emailmarketer.com.au/blog/?p=453</guid>
		<description><![CDATA[I&#8217;m still working through a steaming pile of email that built up in my  recent absence from home. But there&#8217;s a lot of media talk (again) about  relevancy. That the pot of email marketing gold is buried at the end of  the relevancy rainbow.
Fine sentiments that I fully support.
But  a lot [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>You know you&#8217;ve done too much email marketing if&#8230;</title>
		<link>http://www.emailmarketer.com.au/blog/2010/05/you-know-youve-done-too-much-email-marketing-if/</link>
		<comments>http://www.emailmarketer.com.au/blog/2010/05/you-know-youve-done-too-much-email-marketing-if/#comments</comments>
		<pubDate>Thu, 13 May 2010 00:18:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.emailmarketer.com.au/blog/?p=451</guid>
		<description><![CDATA[

you don&#8217;t end friendships or love affairs&#8230;you &#8220;opt-out&#8221; of  them
you can&#8217;t read any text wider than about 600 pixels
you  can think of 17 different ways to describe something as free without  actually using the word &#8220;free&#8221;
the shopping list you give your  spouse has all the important items squeezed into the top [...]]]></description>
		<wfw:commentRss>http://www.emailmarketer.com.au/blog/2010/05/you-know-youve-done-too-much-email-marketing-if/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Marketing email or spam?</title>
		<link>http://www.emailmarketer.com.au/blog/2010/05/marketing-email-or-spam/</link>
		<comments>http://www.emailmarketer.com.au/blog/2010/05/marketing-email-or-spam/#comments</comments>
		<pubDate>Wed, 12 May 2010 00:08:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.emailmarketer.com.au/blog/?p=449</guid>
		<description><![CDATA[Anybody starting off in email marketing has some idea that they need  to send email that isn&#8217;t spam.
Spam is unwelcome in anybody&#8217;s inbox.
But that brings forth a host of questions, such as&#8230;

Is my email a legitimate marketing email or is it spam?
What are the consequences of sending it out if it&#8217;s considered  spam?
When [...]]]></description>
		<wfw:commentRss>http://www.emailmarketer.com.au/blog/2010/05/marketing-email-or-spam/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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		<title>E-Mail Marketing &#8211; How to Have an Effective Campaign</title>
		<link>http://www.emailmarketer.com.au/blog/2010/05/e-mail-marketing-how-to-have-an-effective-campaign/</link>
		<comments>http://www.emailmarketer.com.au/blog/2010/05/e-mail-marketing-how-to-have-an-effective-campaign/#comments</comments>
		<pubDate>Tue, 11 May 2010 00:08:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.emailmarketer.com.au/blog/?p=447</guid>
		<description><![CDATA[
It&#8217;s not that tricky to have an effective direct contact drive that  pulls in in customers both old and new. It&#8217;ll only take a little bit of  effort to create a useful system for your business.
The 1st and  nearly all crucial concept to make sure to take precaution of when  possessing [...]]]></description>
		<wfw:commentRss>http://www.emailmarketer.com.au/blog/2010/05/e-mail-marketing-how-to-have-an-effective-campaign/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Email Marketing Software Tools Are Mandatory For Business Success</title>
		<link>http://www.emailmarketer.com.au/blog/2010/05/email-marketing-software-tools-are-mandatory-for-business-success/</link>
		<comments>http://www.emailmarketer.com.au/blog/2010/05/email-marketing-software-tools-are-mandatory-for-business-success/#comments</comments>
		<pubDate>Mon, 10 May 2010 00:05:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.emailmarketer.com.au/blog/?p=445</guid>
		<description><![CDATA[
In a modern business environment, whether online or a brick and  mortar business, using email marketing software to maintain  communication with your customers is not only necessary, it has become  an absolute requirement.
With social networking websites exploding  in popularity, and instant messaging becoming commonplace, not  communicating with your customers regularly [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Effective Use of Email Marketing Personalization</title>
		<link>http://www.emailmarketer.com.au/blog/2010/05/effective-use-of-email-marketing-personalization/</link>
		<comments>http://www.emailmarketer.com.au/blog/2010/05/effective-use-of-email-marketing-personalization/#comments</comments>
		<pubDate>Thu, 06 May 2010 02:58:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.emailmarketer.com.au/blog/?p=442</guid>
		<description><![CDATA[On Email Marketing Personalization
People respond more favorably to marketing when they feel special and unique. People respond differently to things when they perceive themselves as part of a group. These are only some of the psychological factors that come into play when using individual message personalization as a part of your email marketing campaigns. When [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Email Marketing Timing: When and How to Use Email Marketing for Best Results</title>
		<link>http://www.emailmarketer.com.au/blog/2010/05/email-marketing-timing-when-and-how-to-use-email-marketing-for-best-results/</link>
		<comments>http://www.emailmarketer.com.au/blog/2010/05/email-marketing-timing-when-and-how-to-use-email-marketing-for-best-results/#comments</comments>
		<pubDate>Wed, 05 May 2010 02:54:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.emailmarketer.com.au/blog/?p=439</guid>
		<description><![CDATA[Email marketing is a powerful yet inexpensive way to make contact with customers and prospects. Depending on whom you are trying to touch, there may be certain times of day, or days of the week, when the recipient may be more responsive to your message. In addition to specific timing for your email marketing campaigns, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why Email Marketing Matters</title>
		<link>http://www.emailmarketer.com.au/blog/2010/05/why-email-marketing-matters-2/</link>
		<comments>http://www.emailmarketer.com.au/blog/2010/05/why-email-marketing-matters-2/#comments</comments>
		<pubDate>Tue, 04 May 2010 02:42:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.emailmarketer.com.au/blog/?p=437</guid>
		<description><![CDATA[According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent . This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you’re not sending out at least monthly email newsletters to your subscriber base, you should be. The [...]]]></description>
		<wfw:commentRss>http://www.emailmarketer.com.au/blog/2010/05/why-email-marketing-matters-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Common Article Making Mistakes</title>
		<link>http://www.emailmarketer.com.au/blog/2010/05/common-article-making-mistakes/</link>
		<comments>http://www.emailmarketer.com.au/blog/2010/05/common-article-making-mistakes/#comments</comments>
		<pubDate>Mon, 03 May 2010 02:18:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.emailmarketer.com.au/blog/?p=434</guid>
		<description><![CDATA[Some people say article marketing doesn’t work anymore. Which that might be true if you just write crap and expect people to love you for it. If you do it correctly it still works and could be one of your most powerful promotion strategies. Here are three common article marketing mistakes.
1. Confusing the reason for [...]]]></description>
		<wfw:commentRss>http://www.emailmarketer.com.au/blog/2010/05/common-article-making-mistakes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Why is it Good to Tell a Customer How Often You Will Send Them Emails?</title>
		<link>http://www.emailmarketer.com.au/blog/2010/04/why-is-it-good-to-tell-a-customer-how-often-you-will-send-them-emails/</link>
		<comments>http://www.emailmarketer.com.au/blog/2010/04/why-is-it-good-to-tell-a-customer-how-often-you-will-send-them-emails/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 02:13:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.emailmarketer.com.au/blog/?p=431</guid>
		<description><![CDATA[
Most internet marketing professionals agree that the opt-in list is one of the most important aspects of email marketing. Once people sign up, they are far less likely to report you for spam as they have willingly provided their contact information and given you the consent to contact them. This is your opportunity to showcase [...]]]></description>
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		<slash:comments>0</slash:comments>
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