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			<title>Email Campaign Archives for list &#039;EM Newsletter&#039;</title>
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			<title>EmailMarketer - Experiment with Your Link Placement</title>
			<description>EmailMarketer - Experiment with Your Link Placement</description>
			<author>EmailMarketer</author>
			<pubdate>Wed, 26 Aug 2009 01:45:04 +1000</pubdate>
			<subject>EmailMarketer - Experiment with Your Link Placement</subject>
			<content><![CDATA[ 
 
 
EmailMarketer



 
 
 Having trouble reading this email? View it online






 
 

 
 


 
 Visit Us Online
 Product Features
 Email Marketing Services
 Our Blog
 Contact Us





 
 


 
 


 
 
Hello %%First Name%%,
 We hope you enjoyed our last enewsletter, and thank you once again for the great feedback that we received.  
 We are happy to hear from you as your feedback helps us to decide the next upcoming features articles.
 This week our feature article is: 

 Experimenting With Your Link Placements  Followed by two more articles:   
 Test the Links in Your Email Campaign


 Why Reply to Requests Within 24 Hours    

 Please check out our blog too for regular updates &amp; posts on email marketing. You can also now follow us on Twitter.
 We welcome your contributions, feedback &amp; questions! So please contact us if you there is anything you would like to know about email marketing.





            





 
 


 
 FEATURE ARTICLE 

 
 
 Experimenting With Your Link Placements
 Part of getting a high clickthrough rate involves strategic placement of your links within your email campaign. There is no magical formula for link placement, unfortunately.
   It&rsquo;s all about experimenting, what works for a retail online store email, might be completely useless for a newsletter on blogging.    If you start the newsletter off with a link, most people won&rsquo;t click on it because they don&rsquo;t yet know what you&rsquo;re talking about, so try to place your links below the first paragraph, at least.
 &gt; Read Full Article &amp; Leave your comments here
  

 Test the Links in Your Email Campaign before Sending  We strongly advise that you Test Send all your campaigns before sending out live, and this should include clicking on the links to check that they take you to the correct webpage.    Why Test?   
 &gt; Read Full Article &amp; Leave your comments here
  

 Why Reply to Requests Within 24 Hours
 Responding to individual customer requests is an instrument of email marketing, and a crucial one, too.    If somebody sends you an email it means they have examined and explored your business and have an interest in your products or services. If you do not reply promptly, you will not only miss the moment but you will probably lose a customer for life. Even worse, not recommending you to others.
  
 &gt; Read Full Article &amp; Leave your comments here
  


 
 STRANGE FACTS OF THE WORLD 

 
   

 Currently, 70% of U.S. businesses do NOT have a website.
 "Go," is the shortest complete sentence in the English language.
 The three most valuable brand names on earth: Marlboro, Coca-Cola, and Bud-weiser, in that order.



 
 NEXT ISSUE...

 
 

 Are images a bad thing to include in your email campaign?
 Email Design - What are the best practices
 Different ways to use Email Marketing

 





 
 


 
 Change Your Details | Unsubscribe 

 
 


 
 
 Online: www.emailmarketer.com.au  Telephone: 1300 790 554 (International) +61 7 3393 4974     Email: info@emailmarketer.com.au Customer Support: http://support.emailmarketer.com.au 

 EmailMarketer is a product of:   Online Visions Web &amp; Multimedia Pty Ltd   ABN: 75 129 611 810   www.onlinevisions.com.au  &copy; Copyright 2009 All Rights Reserved











]]></content>
			<link>http://www.emailmarketer.com.au/system/display.php?List=132&amp;N=294</link>
		</item>
				<item>
			<title>Email Marketing and Your Call to Action</title>
			<description>Email Marketing and Your Call to Action</description>
			<author>EmailMarketer</author>
			<pubdate>Mon, 17 Aug 2009 23:40:02 +1000</pubdate>
			<subject>Email Marketing and Your Call to Action</subject>
			<content><![CDATA[ 
 
 
EmailMarketer



 
 
 Having trouble reading this email? View it online






 
 

 
 


 
 Visit Us Online
 Product Features
 Email Marketing Services
 Our Blog
 Contact Us





 
 


 
 


 
 
Hello %%First Name%%,
 We hope you enjoyed our last enewsletter and thank you for the feedback that we received.
 This issue we are featuring: 

 Email Marketing and Your "Call to Action"    
 Make sure your HTML and Plain Text Parts have Corresponding Content 


 The Difference between Opt-In and Double Opt-In

 Please check out our blog too for regular updates &amp; posts on email marketing. You can also now follow us on Twitter.
 We welcome your contributions, feedback &amp; questions! So please contact us if you there is anything you would like to know about email marketing.





            





 
 


 
 FEATURED ARTICLE

 
 Email Marketing and Your "Call to Action"  
 Email Marketing relies heavily on a call to action, this could consist of clicking on a link to pay for a product, view a new product range, to read a topic, or even taking a survey.
 &gt; Read Full Article &amp; Leave your comments here
Make Sure Your HTML and Plain Text Parts Have Corresponding  Content  Should you send your newsletter in plain text and abandon the advantage of rich HTML formatting? Or should you risk annoying some who detest HTML more than anything else? Fortunately, email has an elegant and almost universal solution to this dilemma: multipart/alternative messages.  
 &gt; Read Full Article &amp; Leave your comments here
What is the Difference Between Opt-in and Double Opt-In   
 Single opt in means that as soon as a contact completes your subscriber form, they are automatically added to your contact List. No additional confirmation or step is required.
Unlike single opt in, double opt-in requires your contacts to validate their email address before being added to your contact list.   
 &gt; Read Full Article &amp; Leave your comments here


 
 3.UNUSUAL FACTS ABOUT AUSTRALIA:)

 
   1.Swimming - In 1838 it was against the law to go swimming at public beaches during the day! This law was enforced until 1902.  2. Police force - Australia's first police force was a crew of 12 of the most well behaved Convicts.  3. The world's oldest Flower in the world was found in a fossil near Melbourne. It is called the Koonwarra plant, and it has two leaves and one flower. It is believed to be 120 million years old.     

 
 NEXT ISSUE...

 
 

 Experiment with Your Link Placements
 Test the Links in Your Email Marketing
 Why reply to Requests Within 24 hours

 





 
 


 
 Update Your Details | Unsubscribe 

 
 


 
 
 Online: www.emailmarketer.com.au  Telephone: 1300 790 554 (International) +61 7 3393 4974     Email: info@emailmarketer.com.au Customer Support: http://support.emailmarketer.com.au 

 EmailMarketer is a product of:   Online Visions Web &amp; Multimedia Pty Ltd   ABN: 75 129 611 810   www.onlinevisions.com.au  &copy; Copyright 2009 All Rights Reserved











]]></content>
			<link>http://www.emailmarketer.com.au/system/display.php?List=132&amp;N=287</link>
		</item>
				<item>
			<title>EmailMarketer Newsletter-Improving Your Subject Lines</title>
			<description>EmailMarketer Newsletter-Improving Your Subject Lines</description>
			<author>EmailMarketer</author>
			<pubdate>Tue, 04 Aug 2009 23:40:03 +1000</pubdate>
			<subject>EmailMarketer Newsletter-Improving Your Subject Lines</subject>
			<content><![CDATA[ 
 
  


 
 
 Having trouble reading this email? View it online






 
 

 
 


 
 View Our Website 
 Product Features
 Email Marketing Services
 Our Blog
 Contact Us





 
 


 
 


 
 
Hello %%First Name%%,
We hope you enjoyed our first enewsletter. This issue we are featuring:  

 Improving your subject lines to increase open rates. 
 Why Email Marketing Should Reflect Your Corporate Design 
 Making Landing Pages Fit Your Email Marketing Campaign 

 Please check out our blog too for regular updates &amp; posts on email marketing. You can also now follow us on Twitter.
 We welcome your contributions, feedback &amp; questions! So please contact us if you there is anything you would like to know about email marketing.





       





 
 


 
 FEATURED ARTICLES

 
 
Our Top 6 Recommendations to Improve Your Subject Lines and Increase Open Rates
The subject line is the first initial observation from your contact, so here is our top 6 recommendations to improve your subject lines and help increase your open rates:
 &gt; Read Full Article &amp; Leave your comments here
Why your Email Marketing should reflect your corporate design
 Your email marketing strategy as a whole must be an integrate part of the overall marketing strategy. Similarly, the design (and the content) of your newsletter or email marketing campaign should reflect your corporate design.
 &gt; Read Full Article &amp; Leave your comments here
Make landing pages fit your Email Marketing Campaign
 Landing pages are an essential part of every email marketing campaign.  If I follow a link from an email marketing message, I expect purchasing to be easy (by finding  relevant data, for example), and I expect the landing page to fit the design of the email I received.
 &gt; Read Full Article &amp; Leave your comments here
  


 
 FUN FACTS :)

 
 
 The Top Hat started Out as a Menace in London          James Heatherington, the inventor of the top hat, introduced his design to the world in London during 1797.  Upon leaving the retail outlet wearing his unusual headwear he was surrounded by a crowd of onlookers where some pushing and shoving ensued, resulting in women fainting and a young boy having his arm broken.  After this incident, Heatherington was arrested, summoned to appear in court, and fined &pound;50 for going about in a manner "calculated to frighten timid people."  Within a month, he was of course overwhelmed with orders for the new design.  Class distinction being what it is, only the less informed still call it a top hat. The middle classes referred to as a 'silk hat'. A gentleman always asked for a 'topper'.
  


 
 NEXT ISSUE

 
 

 Create a Call to Action in Email Marketing 
  Make sure your HTML and Plain Text Parts have Corresponding Content 
  The Difference between Opt-In and Double Opt-In  







 
 


 
 Update Your Details | Unsubscribe 

 
 


 
 
 Online: www.emailmarketer.com.au Telephone: 1300 790 554 (International) +61 7 3393 4974   Email: info@emailmarketer.com.au Customer Support: http://support.emailmarketer.com.au 

 EmailMarketer is a product of:  Online Visions Web &amp; Multimedia Pty Ltd  ABN: 75 129 611 810  www.onlinevisions.com.au &copy; Copyright 2009 All Rights Reserved











]]></content>
			<link>http://www.emailmarketer.com.au/system/display.php?List=132&amp;N=263</link>
		</item>
				<item>
			<title>EmailMarketer Newsletter</title>
			<description>EmailMarketer Newsletter</description>
			<author>EmailMarketer</author>
			<pubdate>Wed, 22 Jul 2009 03:50:03 +1000</pubdate>
			<subject>EmailMarketer Newsletter</subject>
			<content><![CDATA[ 
 
 
EmailMarketer



 
 
 Having trouble reading this email? View it online






 
 

 
 


 
 Visit Us Online
 Product Features
 Email Marketing Services
 Our Blog
 Contact Us





 
 


 
 


 
 
Hello %%First Name%%,
 Welcome, this is the first of our regular  weekly newsletters. Each week we will feature all or a combination of the following:

 Announcements - Company &amp; Product announcements / updates    
 Just for Laughs - A joke or two to lighten your day 


 Email Marketing Tips, Tricks &amp; Latest Industry News    
 How To &amp; Strategy - Articles on how to improve your email marketing creation &amp; strategies. 

 Please check out our blog too for regular updates &amp; posts on email marketing. You can also now follow us on Twitter.
 We welcome your contributions, feedback &amp; questions! So please contact us if you there is anything you would like to know about email marketing.





            





 
 


 
 ANNOUNCEMENTS

 
 
 New EmaiMarketer Website  If you have visited the EmailMarketer website recently you might have noticed it has undergone a make-over. It now offers much more information on EmailMarketer.     Drop by and take a look &amp; let us know what you think! www.emailmarketer.com.au    See our new email marketing services section to see how we can help you with running campaigns, custom designed newsletters and more..

 Video Tutorials Now Available  We have just released a series of 7 Getting Started video tutorials that runs you through setting up contact list, adding / importing contacts to your list, creating a subscription form for your website, creating &amp; sending an email campaign.    In the coming months we will release further video tutorials on the more advanced features such as Autoresponders and Trigger Emails. If you have any queries regarding these features in the meantime please contact us.

  We have recently joined twitter to share in email marketing news etc. Come &amp; Join Us! http://www.twitter.com/EmailMarketerAU


 
 FEATURED ARTICLE

 
 
Four in Ten Email Marketers Don't Test
 "Despite the importance of testing in making decisions and proving  campaign ROI, more than one-third of email marketers (37%) aren't  testing at all, according to an eROI study. "
How &amp; what should you be checking in your campaigns?

 Check any hyperlinks included in your campaign direct to the right page. 
 Set-up a test contact list just with your email address &amp; send the campaign to this first before sending to your subscribers. By doing this you can check any custom fields, unsubscribe links etc are working correctly. 
 Use the Inbox Preview feature in EmailMarketer to see how your campaign will look in the major email programs.  All email programs have slight differences in how they will display your campaign. 
 Improve deliverability by using the EmailMarketer built-in spam checker. 
 Try sending different versions of your email campaign to see which one works best using Split Testing. This is a particularly valuable tool for sales promotions.

 &gt; Read Full Article &amp; Leave your comments here
 

 
 JUST FOR LAUGHS :)

 
 Only in Australia ... can a pizza get to your house faster than an   ambulance.    Only in Australia ... do supermarkets make sick people walk all the way to the back of the shop to get their prescriptions while healthy people can buy cigarettes at the front.    Only in Australia ... do people order double cheeseburgers, large fries and a DIET coke.   Only in Australia ... do banks leave both doors open and chain the pens to the counters.   Only in Australia ... do we leave cars worth thousands of dollars in the driveway and lock our junk and cheap lawn mower in the garage.   

 
 NEXT WEEK...

 
 

  Improving Your Subject Lines to Increase open Rates
  Why Email Marketing should Reflect Your Corporate Design.
  Make Landing Pages fit Your  Email Marketing Campaign.

 





 
 


 
 Modify Your Details | Unsubscribe 

 
 


 
 
 Online: www.emailmarketer.com.au  Telephone: 1300 790 554 (International) +61 7 3393 4974     Email: info@emailmarketer.com.au Customer Support: http://support.emailmarketer.com.au 

 EmailMarketer is a product of:   Online Visions Web &amp; Multimedia Pty Ltd   ABN: 75 129 611 810   www.onlinevisions.com.au  &copy; Copyright 2009 All Rights Reserved











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